How Moz Slashed CPA and Boosted PPC Revenue with QuanticMind [Video]

An SEM Success Story

If we told you SEO giant Moz could increase their marketing prowess by even 1 percent, would you believe us? I mean, surely they don’t need any help … do they? Well, as this Moz video testimonial shows, even the best can benefit from more intelligent use of data and better campaign optimization.

Ready to learn how one of the biggest web companies in the world increased PPC revenue while simultaneously decreasing their CPA? Well, this Moz video testimonial will guide you toward an answer that will illuminate future automated marketing strategies, improve your conversion and help land you on the first page of Google.

Competition Is Tough … Still

There are 1.8 million websites in the world today, according to some estimates. That’s a lot of competition for your product or service, leaving many business owners wondering how to stand out in such a swamped online world.

Luckily? Most of those businesses are pretty clueless about how to drive more traffic to their site, move prospects down their funnel and actually close the sale. According to Smart Insights, only about half of businesses actually posses a basic understanding of search engine optimization. Let’s not even talk about paid search marketing.

There’s more good news. Roughly 60 percent of consumers fail to recognize a Google ad when they see one, meaning much of your content goes out into the world in a non-salesy manner, even likelier to attract eyeballs and clicks. And the power of mobile is only increasing, with new studies showing mobile ads perform better at the bottom of the funnel than desktop.

The question becomes, how do you use these facts in your favor? How do you build intelligent, scalable ad campaigns that attract and convert your Right People?

Excellent questions. That you’re asking shows you’re ready to learn the answer. Read on.

What You’ll Learn in this Moz Video Testimonial

Did you know that businesses see an average $2 for every Google Ads dollar spent, says Smart Insights, quoting Google’s economic impact report? But what if you could see $4 for every one spent, or spend only $.50 to make the same amount?

Defying the odds is totally possible, but not without an intentional, dedicated plan to increase the payoff of your marketing campaigns. We can help there.

In this Moz video testimonial, you’ll learn how to:

  • Keep CPA from getting out of control in your various campaigns (Google, Bing and more)
  • Create more effective ad campaigns while spending less time and money
  • Use machine learning to enhance your level of control and optimization while reducing the amount of time spent in the ad dashboard

"With a Partner Like QuanticMind, you can set a goal that might seem a bit lofty and come away with incredible results that wow people at your company

“They’re really helping simplify the complexity that exists,” says Moz Digital Advertiser Michael Bird. “It’s pretty incredible that, with a partner like QuanticMind, you can set a goal that might seem a bit lofty and come away with incredible results that wow people at your company.”

This is coming from an individual, and a company, that had started to lose hope about improving their ad results or breaking through their marketing plateau. But they, like many, simply didn’t know what the options were – and now they do.

How Can QuanticMind Help You?

Now you can scale quickly with intelligent, time-saving, ĂĽber-effective paid search solutions. Find out how QuanticMind can help you slash your CPA while increasing revenue from PPC.

Simon Hall

Simon Hall is a Product Marketing Manager at QuanticMind. He is using his experience in account development to design innovative programs that drive demand and create messaging that resonates with customers and empowers the sales organization to be successful. Simon earned a bachelor’s degree in Fine and Studio Arts from Loughborough University (UK) and a Diploma in International Studies at Hong Kong Design Institute (Hong Kong).