When it comes to promotion and advertising, you’d be amazed just how many companies throw themselves into marketing campaigns without the faintest idea about the demographic make-up of their target audience. Now more than ever, at a time when competition online is fierce, garnering an understanding of your desired market and tailoring your messaging accordingly is essential in successfully engaging with and persuading consumers to purchase what you’re offering. While it may be tempting to dive straight into a campaign and start constructing creative content, it’s vitally important that you first take a step back and consider who exactly you’re building it for.
How you define this will inevitably come from your data. Whether you’re working at a start-up or at a company in the Fortune 100, I’m sure by now you’ve embraced the importance of collecting vast swathes of statistical information and leveraging it efficiently to meet your business goals. The problem facing marketers of today, though, is the sheer quantity of data people are generating and how meaningful insights can be surfaced from amongst all the noise.
Thankfully, with this data explosion has come the invention of technologies and strategies designed solely to manage it all effectively. One of the most powerful tactics is dedicated audience targeting based on user behavior. There are currently eight major audience types advertisers can use to target and drive peak performance, yet due to their large number, few marketing managers have a complete understanding of how to utilize them to their full potential. In this infographic, we take a look at them and explore how they can help ensure your brand is in the right place, at the right time, with the right message.
To download this infographic on how to improve the reach of your campaigns, click here. The full eBook is also available, offering a more thorough analysis of how you can leverage the power of audience targeting to drive better business outcomes and truly move the needle in your favor. Alternatively, if you’d like to talk to our team about how to solve paid advertising problems at deeper levels of granularity, get in touch.