Blog » Shopping & Ecommerce
From tips for success with Bing shopping to best practices for peak periods on Amazon, we explore the myriad ways you can optimize your eCommerce campaigns and win your individual battles for revenue.
Shopping & Ecommerce | 4 mins
Hot Topic found it difficult to scale their paid search program due to the constraints of bidding manually. Learn how intelligent bid optimization helped!
CentroShopping & Ecommerce | 8 mins
Google Shopping has become a dominant advertising strategy for retail businesses in recent years. Here are 10 shopping feed optimization techniques.
CentroShopping & Ecommerce | 9 mins
Ready to reevaluate your Amazon ad tactics to stay relevant and competitive? Get insights into the biggest mistakes and get ad copy tips to boost ROI.
CentroShopping & Ecommerce | 6 mins
Amazon is now the third largest digital advertising platform in the world, behind Google and Facebook. We discuss five reasons why.
Amazon advertising, Google ads: which is best for your marketing budget and strategy? We weigh the benefits of both.
Shopping & Ecommerce | 12 mins
Whether you want to learn about Amazon’s advertising features or you’re ready to launch your first Amazon campaign, here’s everything you need to know.
Shopping & Ecommerce | 7 mins
PLA query segmentation isn’t necessarily intuitive, but its results – cutting spend on non-converting head terms and driving sales – are worthwhile.
Shopping & Ecommerce | 3 mins
While Google Shopping represents a powerful new opportunity for retailers, it’s impossible to succeed without conquering its biggest challenge: data.
Shopping & Ecommerce | 6 mins
How can your online retail operation take advantage of one of the fastest-growing channels in e-commerce marketing to directly grow your profit margins?
Shopping & Ecommerce | < 1 min
Shoppers have even higher expectations around finding exactly what they want in their moments of need, from the magic device they keep in their pockets.
Basis Technologies’ comprehensive digital software, Basis, further expands through continued technology investments.
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