Most e-commerce advertisers failed to pay attention to Bing in the past, but things are quickly changing. Bing has made major alterations to their features and user interface to make it more… read more →
With more and more companies embracing the AI revolution and enjoying the benefits that come with utilizing machine learning technologies, competition in the paid digital advertising space is surging. The failure to… read more →
Employing Google Shopping has become a dominant advertising strategy for retail businesses in recent years. Early adoption was slow, but now Google Shopping ads make up 76.4% of retail search ad spend… read more →
One of the best ways to widen your audience, increase your perceived expertise or generate profits for your business is to advertise on Amazon. The eCommerce giant is is now the third… read more →
If you’ve glanced at the headlines recently, you likely know that Amazon has far exceeded expectations when it comes to its digital ad business, and is set to be the world’s third… read more →
For years, when it came to PPC, Google was effectively the only game in town. Sure, there were other ad networks, but none with Google’s massive reach. Amazon is a relative newcomer… read more →
Considering that Amazon has 310 million active customers and sells more than 353 million products, it’s safe to say it’s one of the most powerful, cost-effective ways to deliver product suggestions to… read more →
Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put… read more →
Product Listing Ads (PLAs) for Google Shopping are powerful, but don’t let you target clicks by individual keywords, like AdWords. PLA query segmentation can bridge this gap, cut your costs and drive… read more →
Retail is growing – the US Census pegs traditional retail growth at 4% per quarter and e-commerce at 15% per quarter. But there’s a channel that’s showing outsize growth: Google Shopping is… read more →
