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April 3, 2019
10 Tips for Success with Bing Shopping Optimization
Most e-commerce advertisers failed to pay attention to Bing in the past, but things are quickly changing. Bing has made major alterations to their features…
March 20, 2019
Fashion Retailer Hot Topic Increases ROAS by 12% with Intelligent Bid Optimization
With more and more companies embracing the AI revolution and enjoying the benefits that come with utilizing machine learning technologies, competition in the paid digital…
March 11, 2019
10 Shopping Feed Optimization Techniques for Better Retail Advertising
Employing Google Shopping has become a dominant advertising strategy for retail businesses in recent years. Early adoption was slow, but now Google Shopping ads make…
November 7, 2018
Why Your Amazon Ad Tactics Aren’t Selling (and What to Do Instead)
One of the best ways to widen your audience, increase your perceived expertise or generate profits for your business is to advertise on Amazon. The…
November 2, 2018
Five Reasons Why Amazon Is the Third Largest Digital Advertising Platform
If you’ve glanced at the headlines recently, you likely know that Amazon has far exceeded expectations when it comes to its digital ad business, and…