Considering that Amazon has 310 million active customers and sells more than 353 million products, it’s safe to say it’s one of the most powerful, cost-effective ways to deliver product suggestions to… read more →
Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put… read more →
Product Listing Ads (PLAs) for Google Shopping are powerful, but don’t let you target clicks by individual keywords, like AdWords. PLA query segmentation can bridge this gap, cut your costs and drive… read more →
Retail is growing – the US Census pegs traditional retail growth at 4% per quarter and e-commerce at 15% per quarter. But there’s a channel that’s showing outsize growth: Google Shopping is… read more →
How can your online retail operation take advantage of one of the fastest-growing channels in e-commerce marketing to directly grow your profit margins and outpace the competition? Find out here. If you’re… read more →
Get your full complimentary copy of Forrester Research’s comprehensive March 2017 report – and join featured speaker Fiona Swerdlow for the full webinar.Register now. Online retail is a challenging and rapidly-changing space.… read more →
Google Shopping is a challenging space with tons of upside. So what are the most important tactics and best practices to master this important e-commerce segment? We recommend checking our full eBook… read more →
Google Shopping and Product Listing Ads (PLAs) are challenging. They’re competitive. But they’re incredibly rewarding when you get them right. Get more details and learn about the four keys to Google Shopping… read more →
In our seventh chapter on Product Listing Ads (PLAs) for Google Shopping, we’ll cover four of the most important issues that will compromise the health and well-being of your Google Shopping campaigns.… read more →
In our previous chapters on mastering Google Shopping and Product Listing Ads (PLAs), we’ve covered Google Shopping basics, clean data feeds, feed optimization, account structure and PLA bidding for Google Shopping. In… read more →
