Articles, infographics, eBooks, listicles, and reports replete with PPC strategies designed to empower you with the expertise to unlock the pathway to breakthrough ROI.
SEM & PPC | 8 mins
We dissect why targeting long-tail keywords is a great way to optimize ad spend and attract more paid search traffic to your business.
SEM & PPC | < 1 min
What is portfolio bidding? This handy infographic offers a quick breakdown of how this modern approach to SEM optimization works.
SEM & PPC | 5 mins
Portfolio Bidding has been a SEM optimization methodology for some time, but what does it really do? How does it work? Learn more about Portfolio Bidding.
SEM & PPC | 4 mins
We outline a few ideas about how to start segmenting data in order to identify potential opportunities for growth and reduce costly inefficiencies.
SEM & PPC | 7 mins
Take a deep dive into the flawed measures of success in SEM and learn why marketers should pay attention to a revenue-per-click advertising model.
We outline options available to marketers when it comes to optimizing SEM programs and using the right bids for keywords to win auctions profitably.
SEM & PPC | 10 mins
We take a look at how bidding strategies, ad copy, seasonality, conversion rates, ad rank, and more can all impact how well you spend your SEM budget.
Lauren Yarger – the Account Director on our Customer Success Team – looks at how you can implement a multilingual strategy that yields significant returns.
A major challenge marketing managers face is deciding what PPC technology to invest in. Here’s how to build a MarTech stack to drive business goals and ROI.
Take a look at how modern PPC bidding platforms prevent data issues by employing multiple anomaly detection functionalities.
Manual PPC bidding vs automated PPC bidding. Click to learn more about the pros and cons of each PPC bidding approach.
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