Blog
SEM & PPC | 5 mins
Let’s cut right to the chase: there are various PPC bidding optimization techniques and practices floating around, but portfolio bidding is probably the right one…
SEM & PPC | 4 mins
In one of our previous blog posts, we discussed the importance of always segmenting your dimensions to identify any facets of your program that are…
SEM & PPC | 7 mins
Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of…
As a mom of two young kids, I am very passionate about providing them with great experiences. I take them for hikes, biking trips, long…
SEM & PPC | 10 mins
Balancing your SEM budget is one of the major challenges of marketing management today. You put a lot of effort into PPC budget forecasting to…
Lauren Yarger – the Account Director on our Customer Success Team – looks at how you can implement a multilingual strategy that yields significant returns.
Most PPC marketers today would agree that technology is the key to success in 2019 and beyond. Today, there are countless PPC martech tools available…
In the modern marketing climate, data is key. Now, this shouldn’t be news to you. We’re living in an age where more data is generated…
SEM & PPC | 8 mins
Manual PPC bidding versus automated PPC bidding. It’s not really an age-old question, but there are certainly plenty of people on both sides of the…
We examine how accurate PPC forecasting helps you optimize budget spend, improve campaign performance, get buy-in, and a whole lot more.
Audience bid modifiers offer untold opportunities to optimize paid search spend and drive improved revenue. Here’s everything you need to know about them.
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