SEM & PPC

Articles, infographics, eBooks, listicles, and reports replete with PPC strategies designed to empower you with the expertise to unlock the pathway to breakthrough ROI.

Uncovering and Solving PPC Performance Issues [An Infographic]

CentroSEM & PPC | 2 mins

Uncovering and Solving PPC Performance Issues [An Infographic]

Uncovering and Solving PPC Performance Issues [An Infographic]

This infographic helps you walk through an SEM root cause analysis - the goal: solving ppc performance issues.

Read article
How to Maximize the Potential of Dynamic Search Ads

CentroSEM & PPC | 4 mins

How to Maximize the Potential of Dynamic Search Ads

How to Maximize the Potential of Dynamic Search Ads

Dynamic Search Ads in Google Ads have long been a powerful digital tool to expand the reach of an advertising program.

Read article
The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy [eBook]

CentroSEM & PPC | 6 mins

The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy [eBook]

The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy [eBook]

In our PPC auditing guide, we examine how you can review, identify, and then fix areas in your paid search program responsible for poor performance.

Read article
How to Use Long Tail Keywords to Boost PPC Search Traffic

CentroSEM & PPC | 8 mins

How to Use Long Tail Keywords to Boost PPC Search Traffic

How to Use Long Tail Keywords to Boost PPC Search Traffic

We dissect why targeting long-tail keywords is a great way to optimize ad spend and attract more paid search traffic to your business.

Read article
What Is Portfolio Bidding? [An Infographic]

CentroSEM & PPC | < 1 min

What Is Portfolio Bidding? [An Infographic]

What Is Portfolio Bidding? [An Infographic]

What is portfolio bidding? This handy infographic offers a quick breakdown of how this modern approach to SEM optimization works.

Read article
Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

CentroSEM & PPC | 5 mins

Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

Portfolio Bidding has been a SEM optimization methodology for some time, but what does it really do? How does it work? Learn more about Portfolio Bidding.

Read article
Segmenting Data to Improve PPC ROI

CentroSEM & PPC | 4 mins

Segmenting Data to Improve PPC ROI

Segmenting Data to Improve PPC ROI

We outline a few ideas about how to start segmenting data in order to identify potential opportunities for growth and reduce costly inefficiencies.

Read article

See how QuanticMind is helping some of the largest companies in the world optimize their campaigns and drive sustainable revenue growth

Read their stories
Think Beyond PPC, Invest in Revenue-Per-Click Advertising

SEM & PPC | 7 mins

Think Beyond PPC, Invest in Revenue-Per-Click Advertising

Think Beyond PPC, Invest in Revenue-Per-Click Advertising

We take a deep dive into the flawed measures of success in SEM and discuss why marketers should use a revenue-per-click advertising model.

Read article
Search Engine Marketing and Optimization

CentroSEM & PPC | 4 mins

Search Engine Marketing and Optimization

Search Engine Marketing and Optimization

We outline options available to marketers when it comes to optimizing SEM programs and using the right bids for keywords to win auctions profitably.

Read article
How to Avoid Underspending and Overspending Your SEM Budget

CentroSEM & PPC | 10 mins

How to Avoid Underspending and Overspending Your SEM Budget

How to Avoid Underspending and Overspending Your SEM Budget

We take a look at how bidding strategies, ad copy, seasonality, conversion rates, ad rank, and more can all impact how effectively you spend your SEM budget.

Read article