SEM & PPC

Articles, infographics, eBooks, listicles, and reports replete with PPC strategies designed to empower you with the expertise to unlock the pathway to breakthrough ROI.

How to Maximize the Potential of Dynamic Search Ads

SEM & PPC | 4 mins

How to Maximize the Potential of Dynamic Search Ads

How to Maximize the Potential of Dynamic Search Ads

Dynamic Search Ads in Google Ads have long been a powerful digital tool to expand the reach of an advertising program.

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The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy [eBook]

SEM & PPC | 6 mins

The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy [eBook]

The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy [eBook]

In our PPC auditing guide, we examine how you can review, identify, and then fix areas in your paid search program responsible for poor performance.

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How to Use Long Tail Keywords to Boost PPC Search Traffic

SEM & PPC | 8 mins

How to Use Long Tail Keywords to Boost PPC Search Traffic

How to Use Long Tail Keywords to Boost PPC Search Traffic

We dissect why targeting long-tail keywords is a great way to optimize ad spend and attract more paid search traffic to your business.

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What Is Portfolio Bidding? [An Infographic]

SEM & PPC | < 1 min

What Is Portfolio Bidding? [An Infographic]

What Is Portfolio Bidding? [An Infographic]

What is portfolio bidding? This handy infographic offers a quick breakdown of how this modern approach to SEM optimization works.

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Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

SEM & PPC | 5 mins

Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

Portfolio Bidding has been a SEM optimization methodology for some time, but what does it really do? How does it work? Learn more about Portfolio Bidding.

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Segmenting Data to Improve PPC ROI

SEM & PPC | 4 mins

Segmenting Data to Improve PPC ROI

Segmenting Data to Improve PPC ROI

We outline a few ideas about how to start segmenting data in order to identify potential opportunities for growth and reduce costly inefficiencies.

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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

SEM & PPC | 7 mins

Think Beyond PPC, Invest in Revenue-Per-Click Advertising

Think Beyond PPC, Invest in Revenue-Per-Click Advertising

We take a deep dive into the flawed measures of success in SEM and discuss why marketers should use a revenue-per-click advertising model.

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See how QuanticMind is helping some of the largest companies in the world optimize their campaigns and drive sustainable revenue growth

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Search Engine Marketing and Optimization

SEM & PPC | 4 mins

Search Engine Marketing and Optimization

Search Engine Marketing and Optimization

We outline options available to marketers when it comes to optimizing SEM programs and using the right bids for keywords to win auctions profitably.

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How to Avoid Underspending and Overspending Your SEM Budget

SEM & PPC | 10 mins

How to Avoid Underspending and Overspending Your SEM Budget

How to Avoid Underspending and Overspending Your SEM Budget

We take a look at how bidding strategies, ad copy, seasonality, conversion rates, ad rank, and more can all impact how effectively you spend your SEM budget.

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Language Specific Targeting for Multilingual Areas

SEM & PPC | 5 mins

Language Specific Targeting for Multilingual Areas

Language Specific Targeting for Multilingual Areas

Lauren Yarger – the Account Director on our Customer Success Team – looks at how you can implement a multilingual strategy that yields significant returns.

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