Blog » SEM & PPC
Articles, infographics, eBooks, listicles, and reports replete with PPC strategies designed to empower you with the expertise to unlock the pathway to breakthrough ROI.
CentroSEM & PPC | 2 mins
This infographic helps you walk through an SEM root cause analysis - the goal: solving ppc performance issues.
CentroSEM & PPC | 4 mins
Dynamic Search Ads in Google Ads have long been a powerful digital tool to expand the reach of an advertising program.
CentroSEM & PPC | 6 mins
In our PPC auditing guide, we examine how you can review, identify, and then fix areas in your paid search program responsible for poor performance.
CentroSEM & PPC | 8 mins
We dissect why targeting long-tail keywords is a great way to optimize ad spend and attract more paid search traffic to your business.
CentroSEM & PPC | < 1 min
What is portfolio bidding? This handy infographic offers a quick breakdown of how this modern approach to SEM optimization works.
CentroSEM & PPC | 5 mins
Portfolio Bidding has been a SEM optimization methodology for some time, but what does it really do? How does it work? Learn more about Portfolio Bidding.
We outline a few ideas about how to start segmenting data in order to identify potential opportunities for growth and reduce costly inefficiencies.
SEM & PPC | 7 mins
We take a deep dive into the flawed measures of success in SEM and discuss why marketers should use a revenue-per-click advertising model.
We outline options available to marketers when it comes to optimizing SEM programs and using the right bids for keywords to win auctions profitably.
CentroSEM & PPC | 10 mins
We take a look at how bidding strategies, ad copy, seasonality, conversion rates, ad rank, and more can all impact how effectively you spend your SEM budget.
Basis Technologies’ comprehensive digital software, Basis, further expands through continued technology investments.
Learn more
![Uncovering and Solving PPC Performance Issues [An Infographic]](https://y4icobcztt3r8myg3m9l9pnj-wpengine.netdna-ssl.com/wp-content/uploads/2019/06/blog-AdvancedPPC-INFO.png)
![The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy [eBook]](https://y4icobcztt3r8myg3m9l9pnj-wpengine.netdna-ssl.com/wp-content/uploads/2019/07/blog-AdvancedPPC.png)
![What Is Portfolio Bidding? [An Infographic]](https://y4icobcztt3r8myg3m9l9pnj-wpengine.netdna-ssl.com/wp-content/uploads/2019/07/Blog-Portfolio-infographic.jpg)
