SEM & PPC | 6 mins
Given the modern data environment, improving your PPC results will increasingly rely on processing quality data. Going from good to great PPC performance involves collecting…
SEM & PPC | 4 mins
We take a look at the myriad ways marketers can optimize their SEM program to account for the insurgence of voice search queries.
SEM & PPC | 7 mins
Google Ads metrics can reveal the true value of impression share to drive PPC performance above and beyond your goals. Here's how.
SEM & PPC | 8 mins
Dynamic search ads offer many additional benefits aside from just automating ad creation. Here’s how to maximize DSAs for peak performance.
PPC competition is a huge factor impacting advertising performance. Including paid search competitor analysis in your performance audit offers many new opportunities for campaign optimization.
Google’s mobile search has a new look. They have rolled out a mobile search redesign with a black ad label replacing the previous green ad…
SEM & PPC | 2 mins
This infographic provides an overview of running through a root cause analysis on your SEM program, plus touches on two other types of audits you’ll…
Dynamic Search Ads in Google Ads have long been a powerful digital tool to expand the reach of an advertising program and discover new, relevant…
In our PPC auditing guide, we examine how you can review, identify, and then fix areas in your paid search program responsible for poor performance.
We dissect why targeting long-tail keywords is a great way to optimize ad spend and attract more paid search traffic back to your business.
SEM & PPC | < 1 min
This infographic breaks down portfolio bidding as a PPC optimization strategy. This is the modern approach to SEM optimization that looks at shared data across…
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