Blog
Articles, infographics, eBooks, listicles, and reports replete with PPC strategies designed to empower you with the expertise to unlock the pathway to breakthrough ROI.
SEM & PPC | 7 mins
Google has many strategic audience targeting options, but most advertisers never utilize them. Here’s why you shouldn’t fall into the same trap.
SEM & PPC | 5 mins
Implementing a Bing-specific strategy is becoming increasingly important to the success of PPC programs. Here, we offer some handy tips to help you do so.
Hey Search Marketers! Are you ready to make the move from good to great PPC results? Dig into our free ebook on the key elements that drive SEM growth.
SEM & PPC | 4 mins
We take a look at the myriad ways marketers can optimize their SEM program to account for the insurgence of voice search queries.
Google Ads metrics can reveal the true value of impression share to drive PPC performance above and beyond your goals. Here's how.
SEM & PPC | 8 mins
Dynamic search ads offer many additional benefits aside from just automating ad creation. Here’s how to maximize DSAs for peak performance.
PPC competition is a huge factor impacting advertising performance. Including paid search competitor analysis in your performance audit offers many new opportunities for campaign optimization.
Google's new mobile search look is shifting the familiar green indicators to black. Learn about the update, new look and feel, and the expected impacts.
SEM & PPC | 2 mins
This infographic helps you walk through an SEM root cause analysis - the goal: solving ppc performance issues.
Dynamic Search Ads in Google Ads have long been a powerful digital tool to expand the reach of an advertising program.
SEM & PPC | 6 mins
In our PPC auditing guide, we examine how you can review, identify, and then fix areas in your paid search program responsible for poor performance.
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