SEM & PPC

Articles, infographics, eBooks, listicles, and reports replete with PPC strategies designed to empower you with the expertise to unlock the pathway to breakthrough ROI.

What Are Bid Adjustments and Why You Should Be Using Them

SEM & PPC | 6 mins

What Are Bid Adjustments and Why You Should Be Using Them

What Are Bid Adjustments and Why You Should Be Using Them

We take a look at how the effective implementation of bid adjustments can help businesses market to their desired audiences with great precision.

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Discussing the Importance of Strategic PPC Audience Targeting

SEM & PPC | 7 mins

Discussing the Importance of Strategic PPC Audience Targeting

Discussing the Importance of Strategic PPC Audience Targeting

Google has many strategic audience targeting options, but most advertisers never utilize them. Here’s why you shouldn’t fall into the same trap.

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Drive Efficiency by Creating a Bing-Specific Strategy

SEM & PPC | 5 mins

Drive Efficiency by Creating a Bing-Specific Strategy

Drive Efficiency by Creating a Bing-Specific Strategy

Implementing a Bing-specific strategy is becoming increasingly important to the success of PPC programs. Here, we offer some handy tips to help you do so.

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The Path to Great PPC for Search Marketers

SEM & PPC | 5 mins

The Path to Great PPC for Search Marketers

The Path to Great PPC for Search Marketers

Hey Search Marketers! Are you ready to make the move from good to great PPC results? Dig into our free ebook on the key elements that drive SEM growth.

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How to Optimize your SEM Program for the Next Big Thing: Voice Search

SEM & PPC | 4 mins

How to Optimize your SEM Program for the Next Big Thing: Voice Search

How to Optimize your SEM Program for the Next Big Thing: Voice Search

We take a look at the myriad ways marketers can optimize their SEM program to account for the insurgence of voice search queries.

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Why Target Impression Share in Search Engine Marketing?

SEM & PPC | 7 mins

Why Target Impression Share in Search Engine Marketing?

Why Target Impression Share in Search Engine Marketing?

Google Ads metrics can reveal the true value of impression share to drive PPC performance above and beyond your goals. Here's how.

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The Benefits of Using Dynamic Search Ads to Drive PPC Advertising Goals

SEM & PPC | 8 mins

The Benefits of Using Dynamic Search Ads to Drive PPC Advertising Goals

The Benefits of Using Dynamic Search Ads to Drive PPC Advertising Goals

Dynamic search ads offer many additional benefits aside from just automating ad creation. Here’s how to maximize DSAs for peak performance.

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See how QuanticMind is helping some of the largest companies in the world optimize their campaigns and drive sustainable revenue growth

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Evaluating the Role of PPC Competition in Your Google Adwords Audit

SEM & PPC | 7 mins

Evaluating the Role of PPC Competition in Your Google Adwords Audit

Evaluating the Role of PPC Competition in Your Google Adwords Audit

PPC competition is a huge factor impacting advertising performance. Including paid search competitor analysis in your performance audit offers many new opportunities for campaign optimization.

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Google’s New Mobile Search Look: Black Is The New Green

SEM & PPC | 4 mins

Google’s New Mobile Search Look: Black Is The New Green

Google’s New Mobile Search Look: Black Is The New Green

Google's new mobile search look is shifting the familiar green indicators to black. Learn about the update, new look and feel, and the expected impacts.

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Uncovering and Solving PPC Performance Issues [An Infographic]

SEM & PPC | 2 mins

Uncovering and Solving PPC Performance Issues [An Infographic]

Uncovering and Solving PPC Performance Issues [An Infographic]

This infographic helps you walk through an SEM root cause analysis - the goal: solving ppc performance issues.

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