SEM & PPC

Articles, infographics, eBooks, listicles, and reports replete with PPC strategies designed to empower you with the expertise to unlock the pathway to breakthrough ROI.

SEM & PPC | 2 mins

Stop Leaving Money on the Table with Manual Bidding on SEM Advertising

Stop Leaving Money on the Table with Manual Bidding on SEM Advertising

Without automated bidding, your company is leaving money on the table and is losing business to competitors who are using a bid automation platform.

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SEM & PPC | 2 mins

SEM is not a Random Walk

SEM is not a Random Walk

We spoke with a client who was asking questions about our predictive learning algorithm - specifically how the system bids on keywords with little data.

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QuanticMind Makes It To HOT ZONE at DMA’s &Then Conference

SEM & PPC | < 1 min

QuanticMind Makes It To HOT ZONE at DMA’s &Then Conference

QuanticMind Makes It To HOT ZONE at DMA’s &Then Conference

QuanticMind attended the Direct Marketing Association's &Then conference in Boston in October. Learn more about the event and keynote speakers here.

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Paid search strategy: It’s all about dealing with scarcity

SEM & PPC | 2 mins

Paid search strategy: It’s all about dealing with scarcity

Paid search strategy: It’s all about dealing with scarcity

For paid search strategy, it’s a fact: long-tail marketing is not for everyone. Chaitanya Chandrasekar explains why this is the case.

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PPC Analysis for Conducting Keyword Research: the Answer Lies in the Long Tail

SEM & PPC | 3 mins

PPC Analysis for Conducting Keyword Research: the Answer Lies in the Long Tail

PPC Analysis for Conducting Keyword Research: the Answer Lies in the Long Tail

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Learn about the importance of long tail keyword research.

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