Marketing Technology

Marketing technology is constantly changing and evolving. With so many tools available, though, how do you construct the optimal marketing stack? Together this assortment of articles will guide you toward an answer and walk you through MarTech trends to help you choose the best technologies for your business model.

7 Signs You Need a Marketing Intelligence Platform in 2021

CentroMarketing Technology | 6 mins

7 Signs You Need a Marketing Intelligence Platform in 2021

7 Signs You Need a Marketing Intelligence Platform in 2021

A Marketing Intelligence Platform is a smart investment you need to stay ahead of your digital marketing competition. Here are 7 reasons why.

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Data Silos: Why They Are Damaging to Your Business

CentroMarketing Technology | 6 mins

Data Silos: Why They Are Damaging to Your Business

Data Silos: Why They Are Damaging to Your Business

47% of marketers say that data silos are their biggest problem when it comes to gaining insights. Here’s everything you need to know about data silos.

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How Custom Dashboards Can Improve Your KPIs and ROI

CentroMarketing Technology | 6 mins

How Custom Dashboards Can Improve Your KPIs and ROI

How Custom Dashboards Can Improve Your KPIs and ROI

In this article, we dissect a selection of the main benefits for marketers that come from using custom dashboards to improve KPIs and ROI.

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Marketing Intelligence Platforms – Moving from “Nice-to-Have” to “Need-to-Have”

CentroMarketing Technology | 5 mins

Marketing Intelligence Platforms – Moving from “Nice-to-Have” to “Need-to-Have”

Marketing Intelligence Platforms – Moving from “Nice-to-Have” to “Need-to-Have”

Now is the time for businesses of all shapes and sizes to seriously consider investing in a marketing intelligence platform. Here's why.

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A Guide to Choosing the Best Paid Search Management Software

CentroMarketing Technology | 6 mins

A Guide to Choosing the Best Paid Search Management Software

A Guide to Choosing the Best Paid Search Management Software

We present a comprehensive guide on how to find the paid search management software best tailored to your wants and needs.

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Leveraging a Customer Data Platform to Derive Better Business Insights

CentroMarketing Technology | 8 mins

Leveraging a Customer Data Platform to Derive Better Business Insights

Leveraging a Customer Data Platform to Derive Better Business Insights

We explore the benefits of leveraging a Customer Data Platform and look at the steps that need to be taken to create an insights-driven business culture.

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Smart Bidding: The Pros and Cons of Using Google Automated Bidding

CentroMarketing Technology | 5 mins

Smart Bidding: The Pros and Cons of Using Google Automated Bidding

Smart Bidding: The Pros and Cons of Using Google Automated Bidding

Google smart bidding has had many different names over the years, but just how effective is it? We weigh up the pros and cons.

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See how QuanticMind is helping some of the largest companies in the world optimize their campaigns and drive sustainable revenue growth

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How QuanticMind’s Data Integrations Empower Peak PPC Performance

Marketing Technology | 4 mins

How QuanticMind’s Data Integrations Empower Peak PPC Performance

How QuanticMind’s Data Integrations Empower Peak PPC Performance

We discuss the myriad ways thorough data integrations can empower search advertisers to drive effective and efficient PPC performance.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

CentroMarketing Technology | 8 mins

The Role of Bid Optimization Technology in Preventing PPC Performance Issues

The Role of Bid Optimization Technology in Preventing PPC Performance Issues

Bid optimization technology does a lot more than set keyword bids. Here’s how it helps advertisers avoid PPC performance issues.

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Adwords Automation in 2019 – The Best Solutions for Automating SEM

CentroMarketing Technology | 9 mins

Adwords Automation in 2019 – The Best Solutions for Automating SEM

Adwords Automation in 2019 – The Best Solutions for Automating SEM

There are many ways to approach Adwords automation with Google or third-party services. Here's an overview of the best solutions to optimize SEM strategy.

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