Marketing technology is constantly changing and evolving. With so many tools available, though, how do you construct the optimal marketing stack? Together this assortment of articles will guide you toward an answer and walk you through MarTech trends to help you choose the best technologies for your business model.
Marketing Technology | 6 mins
In this article, we dissect a selection of the main benefits for marketers that come from using custom dashboards to improve KPIs and ROI.
Marketing Technology | 5 mins
Now is the time for businesses of all shapes and sizes to seriously consider investing in a marketing intelligence platform. Here's why.
We present a comprehensive guide on how to find the paid search management software best tailored to your wants and needs.
Marketing Technology | 8 mins
We explore the benefits of leveraging a Customer Data Platform and look at the steps that need to be taken to create an insights-driven business culture.
Google smart bidding has had many different names over the years, but just how effective is it? We weigh up the pros and cons.
Marketing Technology | 4 mins
We discuss the myriad ways thorough data integrations can empower search advertisers to drive effective and efficient PPC performance.
Bid optimization technology does a lot more than set keyword bids. Here’s how it helps advertisers avoid PPC performance issues.
Marketing Technology | 9 mins
There are many ways to approach Adwords automation with Google or third-party services. Here's an overview of the best solutions to optimize SEM strategy.
Marketing Technology | 10 mins
If you want to build a complete network of marketing technologies, it’s important to think of it as an interconnected system and evaluate it as a whole.
Marketing Technology | < 1 min
There are more new marketing strategies and technology solutions than ever. Which will actually grow your business?
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