Marketing Technology | 6 mins
We present a comprehensive guide on how to find the paid search management software best tailored to your wants and needs.
Marketing Technology | 8 mins
We explore the benefits of leveraging a Customer Data Platform and look at the steps that need to be taken to create an insights-driven business culture.
Marketing Technology | 5 mins
Google smart bidding has had many different names over the years, but just how effective is it? We weigh up the pros and cons.
Marketing Technology | 4 mins
A company’s PPC performance can be evaluated by many different factors. E-commerce sites evaluate performance by revenue or profit; service companies evaluate the performance of…
In 2019, businesses are investing more in PPC performance marketing than ever before. Advertisers must constantly be on the lookout for ways to improve Adwords…
Marketing Technology | 9 mins
There are many ways to approach Adwords automation with Google or third-party services. Here's an overview of the best solutions to optimize SEM strategy.
Marketing TechnologySEM & PPC | 8 mins
Quality vs. quantity. Nowhere are the tradeoffs more important than in the world of search engine marketing. Specifically, with the data that we use to…
Marketing Technology | 10 mins
If you want to build a complete network of marketing technologies, it’s important to think of it as an interconnected system and evaluate it as a whole.
Marketing Technology | < 1 min
There are more new marketing strategies and technology solutions than ever. Which will actually grow your business? Find out in our webinar with martech expert Travis Wright.…
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