Blog » Digital & Performance Marketing
An assortment of articles and eBooks loaded with recommendations and actionable tactics to help you outpace your competition and deliver peak performance across your entire suite of performance marketing campaigns.
CentroDigital & Performance Marketing | 8 mins
Accurate paid search attribution is key to PPC success. These are the tools, models, and strategies you can use to maximize the benefits of PPC attribution.
CentroDigital & Performance Marketing | 4 mins
Download this eBook to learn the SEM optimization techniques that marketers can take advantage of to drive more revenue and significant time savings.
CentroDigital & Performance Marketing | 6 mins
From initial search to ad click, all the way to payment, each checkpoint whittles through all but a dedicated minority of customers.
CentroDigital & Performance Marketing | 5 mins
Portfolio Bidding is as an automated, goal-driven strategy that groups campaigns, ad groups, and keywords. Explore why you should adopt this approach.
It's no secret that landing page design is important. But to what degree does it affect SEM success? Learn how to avoid common pitfalls.
Increasing numbers of shoppers are using their mobile devices. Here are seven key tips to give your mobile marketing strategy a boost.
CentroDigital & Performance Marketing | 3 mins
Seasonal & promotional SEM campaigns are an integral part of campaign strategy. Data about past promotions and seasonality is the ultimate secret weapon.
SEM performance not up to par? It could be a data integration problem. Examine the reasons PPC programs suffer from data issues.
Ever wonder why you're not meeting your revenue goals, even if all your metrics are on target? It could be that you are optimizing toward the wrong metrics.
American advertising has come a long way since Mad Men, but the biggest change is that “Madison Avenue” may be making a shift right to Silicon Valley.
Basis Technologies’ comprehensive digital software, Basis, further expands through continued technology investments.