Blog » Digital & Performance Marketing
An assortment of articles and eBooks loaded with recommendations and actionable tactics to help you outpace your competition and deliver peak performance across your entire suite of performance marketing campaigns.
CentroDigital & Performance Marketing | 5 mins
Here we present five areas of performance marketing where you can use paid search insights to execute more precise targeting.
CentroDigital & Performance Marketing | 4 mins
QuanticMind Digital’s Marc Apter offers some insights to help marketers capitalize on increased seasonal consumer demand while maintaining performance goals.
CentroDigital & Performance Marketing | 6 mins
Our COO Brian Bird examines how shifting trends in the marketing industry are impacting the role of a CMO at consumer brands today.
Understanding and correctly implementing hybrid metrics can be the key to driving improved SEM outcomes. Here, we discuss how.
We take a look at how digital marketers can leverage the power of audience data to drive peak performance.
Digital & Performance Marketing | 6 mins
Tracking Google Ads conversions is great for measuring the value of PPC campaigns, but it has limitations helping marketers achieve their goals. Here's why.
CentroDigital & Performance Marketing | 7 mins
In the world of modern travel, people are regularly - almost religiously - tapping into a maze of online media. Learn to leverage digital travel trends!
In the roiling industry of Lead Generation, there is a present condition that must always be accounted for: bidding to capacity. We break it down.
Tips and advice about how to fine-tune your target ROAS to ensure your paid search program is running at maximum efficiency.
CentroDigital & Performance Marketing | 8 mins
We delve into how to try hybrid conversions, how to check them, and how to revise them so that you can start placing your SEM spend for more money.
Basis Technologies’ comprehensive digital software, Basis, further expands through continued technology investments.