Blog
Digital & Performance Marketing | 7 mins
In SEM, past performance data alone does not tell us everything we need to know about future performance. Even the smartest machine-learning algorithms backed by…
Digital & Performance Marketing | 5 mins
Many bidding platforms offer some form of Target ROAS bid policies. These strategies will typically try to maximize the volume of a revenue metric, at…
Digital & Performance Marketing | 8 mins
In Part 1 of this series, we harped on the importance of measuring value by a metric that accurately represents it. “Each and every keyword…
Accurate attribution is likely more important for search advertising than any other marketing initiative. PPC managers target hundreds or thousands of keywords to reach their…
Digital & Performance Marketing | 4 mins
Download this eBook to learn the SEM optimization techniques that marketers can take advantage of to drive more revenue and significant time savings.
Digital & Performance Marketing | 6 mins
Your customers’ digital journey is a gauntlet. From the initial search to the ad click and all the way down to payment, each checkpoint whittles…
If you’ve been running ad campaigns online you’ve likely heard of Portfolio Bidding, and maybe you’re thinking of implementing it across your program. What you…
It’s well established that landing page design impacts many facets of an SEM program’s success. While we’ve previously discussed how to optimize overall design to…
Digital & Performance MarketingSEM & PPC | 3 mins
As a digital marketer, you might find yourself wishing that your PPC bid optimization strategy could always maximize profit margins. Not so you can kick…
These days, if you’re shopping online, you’re probably also doing other things — which means chances are strong that you’re also shopping on your mobile…
Digital & Performance Marketing | 3 mins
In the world of SEM, your campaign strategy doesn’t stay the same from quarter to quarter, month to month or even week to week. Like…
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