Digital & Performance Marketing

An assortment of articles and eBooks loaded with recommendations and actionable tactics to help you outpace your competition and deliver peak performance across your entire suite of performance marketing campaigns.

7 Marketing Challenges in the Travel Industry Today

Digital & Performance Marketing | 10 mins

7 Marketing Challenges in the Travel Industry Today

7 Marketing Challenges in the Travel Industry Today

From keeping up with new technologies to the rising use of voice search, we outline 7 marketing challenges in the travel industry today.

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Walled Gardens and Marketing Attribution Challenges

Digital & Performance Marketing | 10 mins

Walled Gardens and Marketing Attribution Challenges

Walled Gardens and Marketing Attribution Challenges

We take a look at the marketing attribution challenges facing advertisers today and explore why you should avoid the pitfalls of walled garden platforms.

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The New Performance Marketing Agency Model [An Infographic]

Digital & Performance Marketing | 3 mins

The New Performance Marketing Agency Model [An Infographic]

The New Performance Marketing Agency Model [An Infographic]

We take a look at why the increasing use of data analytics will change the fundamental role of a performance marketing agency in 2020 and beyond.

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Leveraging Paid Search Insights to Optimize Other Advertising Channels

Digital & Performance Marketing | 5 mins

Leveraging Paid Search Insights to Optimize Other Advertising Channels

Leveraging Paid Search Insights to Optimize Other Advertising Channels

Here we present five areas of performance marketing where you can use paid search insights to execute more precise targeting.

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A Digital Marketers Guide to the Holidays

Digital & Performance Marketing | 4 mins

A Digital Marketers Guide to the Holidays

A Digital Marketers Guide to the Holidays

QuanticMind Digital’s Marc Apter offers some insights to help marketers capitalize on increased seasonal consumer demand while maintaining performance goals.

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Hey CMOs, is your role having an identity crisis?

Digital & Performance Marketing | 6 mins

Hey CMOs, is your role having an identity crisis?

Hey CMOs, is your role having an identity crisis?

Our COO Brian Bird examines how shifting trends in the marketing industry are impacting the role of a CMO at consumer brands today.

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Hybrid Metrics 101: What They Are and When to Use Them to Help You Reach Your SEM Goals

Digital & Performance Marketing | 6 mins

Hybrid Metrics 101: What They Are and When to Use Them to Help You Reach Your SEM Goals

Hybrid Metrics 101: What They Are and When to Use Them to Help You Reach Your SEM Goals

Understanding and correctly implementing hybrid metrics can be the key to driving improved SEM outcomes. Here, we discuss how.

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See how QuanticMind is helping some of the largest companies in the world optimize their campaigns and drive sustainable revenue growth

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How to Leverage Socio-Demographic and Audience Data for Marketing [eBook]

Digital & Performance Marketing | 6 mins

How to Leverage Socio-Demographic and Audience Data for Marketing [eBook]

How to Leverage Socio-Demographic and Audience Data for Marketing [eBook]

We take a look at how digital marketers can leverage the power of audience data to drive peak performance.

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How Google Ads Conversions Fall Short for Performance Marketers in 2019

Digital & Performance Marketing | 6 mins

How Google Ads Conversions Fall Short for Performance Marketers in 2019

How Google Ads Conversions Fall Short for Performance Marketers in 2019

Tracking Google Ads conversions is great for measuring the value of PPC campaigns, but it has limitations helping marketers achieve their goals. Here's why.

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SEM Travel Trends that Marketers Can’t Ignore

Digital & Performance Marketing | 7 mins

SEM Travel Trends that Marketers Can’t Ignore

SEM Travel Trends that Marketers Can’t Ignore

In the world of modern travel, people are regularly - almost religiously - tapping into a maze of online media. Learn to leverage digital travel trends!

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