Blog » Digital & Performance Marketing
An assortment of articles and eBooks loaded with recommendations and actionable tactics to help you outpace your competition and deliver peak performance across your entire suite of performance marketing campaigns.
CentroDigital & Performance Marketing | 6 mins
How is marketing ROI going to look after COVID-19? Should businesses go back to following the same strategies or have we entered new territory?
Data consolidation can be challenging yet it’s easy to streamline your efforts by adhering to some key best practices. We delve into eight of them here.
CentroDigital & Performance Marketing | 3 mins
Our Co-founder Brian Bird discusses offline conversion tracking and the importance of optimizing campaigns to metrics that define business performance.
CentroDigital & Performance Marketing | 5 mins
From increased targeting of local audiences to continued investment in brand awareness, we delve into how travel marketers can begin their coronavirus recovery.
Here we dissect a few key strategies you can start implementing to help your marketing program recover post-COVID-19.
CentroDigital & Performance Marketing | 4 mins
A digital marketing agency can launch you into the internet big-time. The problem, of course, is selecting the right digital marketing agency.
From helping deliver personalized marketing experiences to improving customer retention, we take a look at the value of leveraging behavioral data.
Digital & Performance Marketing | 2 mins
What is a digital marketing agency vs. a performance marketing agency, how do the two differ and why would you choose one over the other? We have answers!
New perspectives. Improved productivity. Financial savings. We explore why tapping into agency expertise is a surefire way to drive peak performance in digital marketing.
In this article, we discuss why Marketing Intelligence Platforms are today an essential ingredient in building a winning digital acquisition program.
Basis Technologies’ comprehensive digital software, Basis, further expands through continued technology investments.