Digital & Performance Marketing

An assortment of articles and eBooks loaded with recommendations and actionable tactics to help you outpace your competition and deliver peak performance across your entire suite of performance marketing campaigns.

The 5 Essential Components of a CMO Dashboard

Digital & Performance Marketing | 7 mins

The 5 Essential Components of a CMO Dashboard

The 5 Essential Components of a CMO Dashboard

A CMO Dashboard must provide the high-level data a CMO needs to measure campaign efficacy quickly and determine strategic objectives.

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The Top 4 Performance Tracking Dashboard Components for Digital Marketing Analysts

Digital & Performance Marketing | 5 mins

The Top 4 Performance Tracking Dashboard Components for Digital Marketing Analysts

The Top 4 Performance Tracking Dashboard Components for Digital Marketing Analysts

Marketing dashboards pull data together from disparate sources, providing dynamic visualizations of performance in one single location.

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8 Hidden Costs of Repetitive Manual Reporting

Digital & Performance Marketing | 6 mins

8 Hidden Costs of Repetitive Manual Reporting

8 Hidden Costs of Repetitive Manual Reporting

We dive into some of the tangible costs that using repetitive manual reporting processes could have on your business operations.

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Why Monitoring Marketing ROI Post-Pandemic is Critically Important

Digital & Performance Marketing | 6 mins

Why Monitoring Marketing ROI Post-Pandemic is Critically Important

Why Monitoring Marketing ROI Post-Pandemic is Critically Important

How is marketing ROI going to look after COVID-19? Should businesses go back to following the same strategies or have we entered new territory?

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Data Consolidation Best Practices to Save You Time and Money

Digital & Performance Marketing | 6 mins

Data Consolidation Best Practices to Save You Time and Money

Data Consolidation Best Practices to Save You Time and Money

Data consolidation can be challenging yet it’s easy to streamline your efforts by adhering to some key best practices. We delve into eight of them here.

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Offline Conversion Tracking: It’s Not a Comeback, It’s Been Here for Years

Digital & Performance Marketing | 3 mins

Offline Conversion Tracking: It’s Not a Comeback, It’s Been Here for Years

Offline Conversion Tracking: It’s Not a Comeback, It’s Been Here for Years

Our Co-founder Brian Bird discusses offline conversion tracking and the importance of optimizing campaigns to metrics that define business performance.

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How Travel Marketers Can Begin to Recover From the Coronavirus Crisis

Digital & Performance Marketing | 5 mins

How Travel Marketers Can Begin to Recover From the Coronavirus Crisis

How Travel Marketers Can Begin to Recover From the Coronavirus Crisis

From increased targeting of local audiences to continued investment in brand awareness, we delve into how travel marketers can begin their coronavirus recovery.

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See how QuanticMind is helping some of the largest companies in the world optimize their campaigns and drive sustainable revenue growth

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6 Strategies to Help Your Marketing Program Recover Post-COVID-19

Digital & Performance Marketing | 6 mins

6 Strategies to Help Your Marketing Program Recover Post-COVID-19

6 Strategies to Help Your Marketing Program Recover Post-COVID-19

Here we dissect a few key strategies you can start implementing to help your marketing program recover post-COVID-19.

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4 Guidelines for Selecting a Digital Marketing Agency

Digital & Performance Marketing | 4 mins

4 Guidelines for Selecting a Digital Marketing Agency

4 Guidelines for Selecting a Digital Marketing Agency

A digital marketing agency can launch you into the internet big-time. The problem, of course, is selecting the right digital marketing agency.

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Why Performance Marketers Should Increase Focus on Behavioral Data

Digital & Performance Marketing | 5 mins

Why Performance Marketers Should Increase Focus on Behavioral Data

Why Performance Marketers Should Increase Focus on Behavioral Data

From helping deliver personalized marketing experiences to improving customer retention, we take a look at the value of leveraging behavioral data.

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