An assortment of articles and eBooks loaded with recommendations and actionable tactics to help you outpace your competition and deliver peak performance across your entire suite of performance marketing campaigns.
CentroDigital & Performance Marketing | 4 mins
Explore the SEM program improvements you can make by monitoring budget pacing effectively.
CentroDigital & Performance Marketing | 5 mins
The benefits of conducting weekly evaluations are many. Primary among them is that they help you pivot and adjust your campaigns more quickly
Digital & Performance Marketing | 2 mins
What a crazy year 2020 was for search engine marketing! According to some fancy analytics, our blog readers were interested most in these 5 topics.
CentroDigital & Performance Marketing | 6 mins
Marketing intelligence platforms offer the tools you need to execute your personalization efforts at scale.
It is vital for SEO managers to track the trajectory of their search engine results. A SEO dashboard is a key reporting tool for SEO managers.
Custom dashboards offer a flexible solution digital marketing managers can utilize to maximize the performance insights they need.
Explore three ways you can identify PPC keywords that are not working and learn how smart reporting makes the task infinitely easier.
CentroDigital & Performance Marketing | 7 mins
A CMO Dashboard must provide the high-level data a CMO needs to measure campaign efficacy quickly and determine strategic objectives.
Marketing dashboards pull data together from disparate sources, providing dynamic visualizations of performance in one single location.
We dive into some of the tangible costs that using repetitive manual reporting processes could have on your business operations.
Basis Technologies’ comprehensive digital software, Basis, further expands through continued technology investments.