Few can deny that big data is the engine powering numerous industries — and that includes digital marketing. From phones and tablets to social networks and even digital assistants, consumers have more… read more →
These days “big data” isn’t just a buzzword — it’s an integral part of the sales and marketing narrative. Data is what creates context, meaning and value for PPC advertising campaigns, while… read more →
From connected cars to household appliances to what we wear, the Internet of Things (IoT) has fundamentally changed the way we live. These days, it’s expected that connected devices and technologies will… read more →
Regardless of the industry, we all strive for higher and higher return on investment — ROI — in our campaigns and other endeavors that drive marketing revenue. Logic would dictate that we… read more →
New Forrester Report: “Customer-Obsessed Marketing Demands Unified Management” As a digital marketer and advertiser, you know that the media and marketing landscape have become vastly more complicated over the last few decades,… read more →
They say that the game of chess takes an hour to learn and a lifetime to master. The same goes for keyword bid optimization. If you have any kind of PPC advertising… read more →
Like any industry, digital marketing comes with its own set of policies and best practices aimed at helping customers create value, streamlining processes and enabling them to execute a more effective online… read more →
It’s hard to believe that the end of 2018 is looming large. Though most of the United States is still in the throes of summer’s heat and humidity, fall is approaching and… read more →
If there’s one thing that’s true about advertising, it’s that everything changes. From subtle suggestions to in-your-face demands and info-speak to peer pressure, the shifts that have happened in advertising over the… read more →
Insights-driven companies will grow 8-10 times faster than the GDP and have a forecasted revenue of 1.8 trillion by 2021. ~Tina Moffett There is power in your data . . . having… read more →
