Quality customer support for PPC optimization platforms is becoming increasingly important. Consider the impact of paid search programs on your revenue stream and the role bidding optimization tools play as key middlemen.… read more →
At this point, you should be a wizard (or wizardess) when it comes to troubleshooting PPC performance issues. Identifying root cause and pinpointing dimensions that are dropping your numbers should be second… read more →
Quality vs. quantity. Nowhere are the tradeoffs more important than in the world of search engine marketing. Specifically, with the data that we use to measure performance, set goals, and drive the… read more →
As a digital marketer, you might find yourself wishing that your PPC bid optimization strategy could always maximize profit margins. Not so you can kick up your feet and watch the money… read more →
These days, if you’re shopping online, you’re probably also doing other things — which means chances are strong that you’re also shopping on your mobile device. Yet surprisingly, many businesses today often… read more →
In the world of SEM, your campaign strategy doesn’t stay the same from quarter to quarter, month to month or even week to week. Like the weather and tide schedules, your paid… read more →
Throughout the last decade, the rise of new technologies, diverging cultural trends, and the boundless growth of innovative platforms have together helped social networks evolve into the colossal influencers that they are… read more →
By now, you’ve probably read Part I of this series: How to Identify Root Cause. You went through the steps, identified poorly performing accounts, campaigns, ad groups, keywords, and product groups. But… read more →
In the first of our new Enterprise Paid Search Pains series, we examine the biggest data challenges behind sub-standard SEM performance Let’s face it, these days, the success of your PPC program —… read more →
By now you know that meeting business goals is essential for the growth of a company and an important way to ensure you are getting the most out of your PPC program.… read more →
