July 3, 2019
Utilizing Natural Language Processing in the Health Insurance Industry
Whether or not you think you do, you actually do need health insurance No matter how healthy you are, you will always be prone to…
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March 14, 2019
Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric
At this point, you should be a wizard (or wizardess) when it comes to troubleshooting PPC performance issues. Identifying root cause and pinpointing dimensions that…
March 13, 2019
Data Driven PPC: The Secret To Paid Search Success is Quality Data
Quality vs. quantity. Nowhere are the tradeoffs more important than in the world of search engine marketing. Specifically, with the data that we use to…
March 5, 2019
Driving “Profit Maximization” in your PPC Bid Optimization Strategy
As a digital marketer, you might find yourself wishing that your PPC bid optimization strategy could always maximize profit margins. Not so you can kick…
February 21, 2019
The 7 Keys to Mobile Marketing
These days, if you’re shopping online, you’re probably also doing other things — which means chances are strong that you’re also shopping on your mobile…
February 19, 2019
Having Trouble Optimizing Your Seasonal and Promotional SEM Performance?
In the world of SEM, your campaign strategy doesn’t stay the same from quarter to quarter, month to month or even week to week. Like…