Leveraging artificial intelligence and machine learning in search engine marketing has leaped from nice-to-have to a mandatory requirement. This collection of articles covers everything from the basics of AI to how you can employ automated technology to expose granular insights and drive next-level ROI.
AI & Machine Learning in SEM | 7 mins
Advertisers are investing in the latest PPC management tools, and PPC automation technology is more popular than ever. Here’s why it’s an essential part of a MarTech stack.
AI & Machine Learning in SEM | 6 mins
Keywords drive impressions, ad-clicks, conversions… and hopefully repeat purchases! Learn to calculate PPC keyword value and why it is so important.
AI & Machine Learning in SEM | 4 mins
In this eBook we look at the six steps to machine learning PPC optimization in the modern marketing landscape, using our own calculation stages as a model.
AI & Machine Learning in SEM | 3 mins
QuanticMind’s 2019 Spring Release ushers in new functionalities and automated bidding capabilities for digital marketers.
AI & Machine Learning in SEM | 5 mins
NLP is a branch of data science that turns text into structured data to obtain actionable insights. Learn how NLP works and the ways it benefits PPC.
AI & Machine Learning in SEM | 8 mins
We hear the term artificial intelligence daily, but what exactly does it mean? How does it apply to marketing? Learn everything you need to know about AI.
Machine learning and deep learning are some of the most overused buzzwords in the SEM industry. Learn the differences & how to apply each.
In this AI vs. Machine Learning breakdown, learn the distinctions between the advanced technologies as well as the benefits each brings to SEM programs.
Machine learning for marketers is a hot topic these days, so we’ve compiled a list of our favorite machine learning-themed posts.
The online advertising industry, like many other industries today, is awash with the terms “Artificial Intelligence” and “Machine Learning” — two buzzwords that by now…
Smartphone AI might offer numerous advantages to consumers, but how can it help with your digital advertising efforts? Explore the benefits!
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