Leveraging artificial intelligence and machine learning in search engine marketing has leaped from nice-to-have to a mandatory requirement. This collection of articles covers everything from the basics of AI to how you can employ automated technology to expose granular insights and drive next-level ROI.
AI & Machine Learning in SEM | 5 mins
Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.
AI & Machine Learning in SEM | 4 mins
Saumil Pandey explains how QuanticMind’s machine learning-powered platform executes smarter advertising investments that drive peak performance.
AI & Machine Learning in SEM | 6 mins
We take a look at how AI-powered bidding algorithms make it possible to improve the efficiency of your spend and make targeted campaign decisions.
As more advertisers adopt intelligent bid management solutions for Google PPC, it will only become more crucial for success in 2019 and beyond. Here’s why.
AI & Machine Learning in SEM | 7 mins
Even as artificial intelligence becomes more advanced, it will always require people to manage it. We look at how the combination can improve SEM outcomes.
AI & Machine Learning in SEM | < 1 min
In this handy infographic, we offer some tips on how to optimize PPC performance by combining big data and machine learning with human experience.
AI & Machine Learning in SEM | 8 mins
Of all the technologies marketers can invest in today, an automated search advertising platform should be at the top of the list. Here's why.
AI & Machine Learning in SEM | 3 mins
Summer 2019 Product Release: we empower performance marketers with new granular paid search optimization functionalities while offering unique visibility.
Our Senior Data Analyst Scott Brunstein explores why tools like Natural Language Processing can give health insurers a clear edge over their competitors.
AI & Machine Learning in SEM | 9 mins
Many advertisers prefer the control of manual bidding. But paid search automation's improvements to campaign efficiency are too numerous to ignore.
Big data is a powerful tool for performance marketers who want to optimize paid search. Learn about how big data powers PPC programs at scale.
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