Zachary Dammel

Zach Dammel is the Lead Customer Success Manager at QuanticMind. Qualitative and quantitative, zoomed in and out, he likes to explore both ends of customers’ marketing problems and come up with fresh and well-rounded solutions. Zach received his Bachelor of Science in Product Design from Stanford University.

Bidding to Capacity for Lead Generation Businesses

CentroDigital & Performance Marketing | 7 mins

Bidding to Capacity for Lead Generation Businesses

Bidding to Capacity for Lead Generation Businesses

In the roiling industry of Lead Generation, there is a present condition that must always be accounted for: bidding to capacity. We break it down.

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Hybrid Conversions, Part 2: How to Use the Whole Conversion Funnel

CentroDigital & Performance Marketing | 8 mins

Hybrid Conversions, Part 2: How to Use the Whole Conversion Funnel

Hybrid Conversions, Part 2: How to Use the Whole Conversion Funnel

We delve into how to try hybrid conversions, how to check them, and how to revise them so that you can start placing your SEM spend for more money.

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Hybrid Conversions, Part 1: Why You Should Look at the Whole Conversion Funnel

CentroDigital & Performance Marketing | 6 mins

Hybrid Conversions, Part 1: Why You Should Look at the Whole Conversion Funnel

Hybrid Conversions, Part 1: Why You Should Look at the Whole Conversion Funnel

From initial search to ad click, all the way to payment, each checkpoint whittles through all but a dedicated minority of customers.

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National vs. Local Geo-Targeting: Which SEM Strategy is Best for Your Business?

CentroDigital & Performance Marketing | 6 mins

National vs. Local Geo-Targeting: Which SEM Strategy is Best for Your Business?

National vs. Local Geo-Targeting: Which SEM Strategy is Best for Your Business?

We offer some tips and a handy checklist to help you determine whether targeting nationally or locally is the best approach for you.

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