Zach Dammel is the Lead Customer Success Manager at QuanticMind. Qualitative and quantitative, zoomed in and out, he likes to explore both ends of customers’ marketing problems and come up with fresh and well-rounded solutions. Zach received his Bachelor of Science in Product Design from Stanford University.
Digital & Performance Marketing | 7 mins
In SEM, past performance data alone does not tell us everything we need to know about future performance. Even the smartest machine-learning algorithms backed by…
Digital & Performance Marketing | 8 mins
In Part 1 of this series, we harped on the importance of measuring value by a metric that accurately represents it. “Each and every keyword…
Digital & Performance Marketing | 6 mins
Your customers’ digital journey is a gauntlet. From the initial search to the ad click and all the way down to payment, each checkpoint whittles…
We offer some tips and a handy checklist to help you determine whether targeting nationally or locally is the best approach for you.
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