Performance

The Search Engine Marketing Blog for SEM Professionals

Showing posts by Tim Christie

About Tim Christie

Tim Christie is a Senior Data Analyst on the Customer Success Team at QuanticMind. He has spent the last five years developing engaging data products and visualizations across a variety of domains. Tim graduated from the University of Wollongong, with a Bachelor’s degree in Business Information Systems.

The Characteristics of Portfolio Versus Keyword-Level Bidding

If you’ve been running ad campaigns online you’ve likely heard of Portfolio Bidding, and maybe you’re thinking of implementing it across your program. What you may not yet know are some of… read more →

April 4, 2019
Tim Christie
Search Engine Marketing / SEM

How to Define the Right Metrics for Your Business Goals (and Avoid the Wrong Ones)

In one of our previous blog posts we discussed the importance and process of identifying the root cause of poor performance with regards to business goals. Today we will be taking a… read more →