July 1, 2019
How to Fine-tune Your Target ROAS
Many bidding platforms offer some form of Target ROAS bid policies. These strategies will typically try to maximize the volume of a revenue metric, at…
April 4, 2019
The Characteristics of Portfolio Versus Keyword-Level Bidding
If you’ve been running ad campaigns online you’ve likely heard of Portfolio Bidding, and maybe you’re thinking of implementing it across your program. What you…
January 29, 2019
How to Define the Right Metrics for Your Business Goals (and Avoid the Wrong Ones)
In one of our previous blog posts we discussed the importance and process of identifying the root cause of poor performance with regards to business…