Stefanie Hoffman is a Content Marketing Manager at QuanticMind. As a former award winning journalist and public relations specialist, she specializes in the art of storytelling, with a passion for developing compelling narratives and creating strategy that drives brand awareness and elevates industry thought leaders. She holds a Bachelor of Arts in English from Cornell College.
SEM & PPC | 9 mins
GDPR and regulatory compliance mandates are now governing how data can be collected and managed. Get insights into navigating SEM regulatory compliance.
Digital & Performance Marketing | 3 mins
Seasonal & promotional SEM campaigns are an integral part of campaign strategy. Data about past promotions and seasonality is the ultimate secret weapon.
Customer Engagement | 7 mins
A good video ad strategy is a necessity to stay competitive in digital advertising. Here are 9 video ad hacks for user engagement.
SEM performance not up to par? It could be a data integration problem. Examine the reasons PPC programs suffer from data issues.
AI & Machine Learning in SEM | 8 mins
We hear the term artificial intelligence daily, but what exactly does it mean? How does it apply to marketing? Learn everything you need to know about AI.
American advertising has come a long way since Mad Men, but the biggest change is that “Madison Avenue” may be making a shift right to Silicon Valley.
Machine learning and deep learning are some of the most overused buzzwords in the SEM industry. Learn the differences & how to apply each.
AI & Machine Learning in SEM | 6 mins
In this AI vs. Machine Learning breakdown, learn the distinctions between the advanced technologies as well as the benefits each brings to SEM programs.
SEM & PPC | 6 mins
2018 has been quite a year for PPC advertisers and the SEM industry. From GDPR to voice search technologies, here are 5 SEM highlights of 2018.
SEM & PPC | 3 mins
You rely on Google Ads to target audiences and lift ROI. But how can you tell if you're wasting money?
Digital & Performance Marketing | 8 mins
As we near the end of another incredible year, we take a look back on our top 10 favorite blogs of 2018 that take deep dives into PPC industry trends.
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