Throughout the last decade, the rise of new technologies, diverging cultural trends, and the boundless growth of innovative platforms have together helped social networks evolve into the colossal influencers that they are… read more →
As a digital advertiser, you know that PPC advertising can be a valuable tool to drive all sorts of marketing goals, such as finding new leads, nurturing prospects, driving conversions, and increasing… read more →
Your paid and organic marketing efforts are doing the business — click through rates, or CTRs, have never been higher and record numbers of visitors are finding their way to your website.… read more →
It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Among other things you need… read more →
In the fast-moving, modern-day world of SEM, digital marketers would be forgiven for dedicating their time to enhancing PPC elements rather than optimizing post-click landing pages. Keyword research, ad design, audience targeting,… read more →
The majority of PPC ad copy you see on the web today suffers from the same problem: It’s boring. Unlike display or video ads, PPC ads are inherently restricted — because there’s… read more →
As machine learning continues to become an increasingly valuable technology, more businesses will embrace the AI revolution. Competition to employ the most effective machine learning solutions will surge and only the teams… read more →
The online advertising industry, like many other industries today, is awash with the terms “Artificial Intelligence” and “Machine Learning” — two buzzwords that by now are common parlance in SEM. Yet despite… read more →
As a marketer, you have access to a popular search platform with desirable and high quality target demographics, accelerating growth rate and profitable long-tail search opportunities. No, we’re not talking about Google… read more →
It might come as no surprise that today an increasing number of people are spending the majority of their waking hours staring at screens or swiping themselves into a frenzy on their… read more →
