As a marketer, you have access to a popular search platform with desirable and high quality target demographics, accelerating growth rate and profitable long-tail search opportunities. No, we’re not talking about Google… read more →
It might come as no surprise that today an increasing number of people are spending the majority of their waking hours staring at screens or swiping themselves into a frenzy on their… read more →
Targeting advertising efforts to better serve a desired audience, increase efficiency and maximize ROI is an age-old advertising technique, to say the least. But targeted automobile advertising? While the concept may seem… read more →
Optimizing your ROI is a challenging, seemingly endless, process in the highly competitive world of search engine marketing (SEM). In order to stay ahead of the curve, digital marketers must continuously anticipate… read more →
From connected cars to household appliances to what we wear, the Internet of Things (IoT) has fundamentally changed the way we live. These days, it’s expected that connected devices and technologies will… read more →
If popular digital assistants like Apple’s Siri and Amazon’s Alexa have taught us anything, it’s that voice technology is dramatically changing the way that consumers search for information online. And that holds… read more →
You’re the number one name in dentistry and you boast unparalleled expertise that comes with more than 30 years of industry leadership. You receive more than two million consumer inquiries and make more… read more →
In the world of search engine optimization, .edu backlinks have a singular purpose — eliciting trust and authority that few other links provide. They can also further leveraged for purposes beyond SEO.… read more →
Like any industry, digital marketing comes with its own set of policies and best practices aimed at helping customers create value, streamlining processes and enabling them to execute a more effective online… read more →
Search Engine Marketing for Higher Education: Everything You Need to Know September is not only the start of the new school year at colleges and universities, but it’s also the start of… read more →
