Throughout the past few years, as a relentless wave of new digital technologies continue to push the boundaries of how brands market their services, PPC advertising has become the most effective tool… read more →
Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of information at their fingertips that can be… read more →
In the modern marketing climate, data is key. Now, this shouldn’t be news to you. We’re living in an age where more data is generated in a 24-hour period than ever before.… read more →
We announced our Spring 2019 product release today, ushering in new functionality for digital marketers who are focused on achieving peak performance and optimization with paid search channels. By implementing significant upgrades… read more →
With more and more companies embracing the AI revolution and enjoying the benefits that come with utilizing machine learning technologies, competition in the paid digital advertising space is surging. The failure to… read more →
In the world of SEM, your campaign strategy doesn’t stay the same from quarter to quarter, month to month or even week to week. Like the weather and tide schedules, your paid… read more →
Throughout the last decade, the rise of new technologies, diverging cultural trends, and the boundless growth of innovative platforms have together helped social networks evolve into the colossal influencers that they are… read more →
As a digital advertiser, you know that PPC advertising can be a valuable tool to drive all sorts of marketing goals, such as finding new leads, nurturing prospects, driving conversions, and increasing… read more →
Your paid and organic marketing efforts are doing the business — click through rates, or CTRs, have never been higher and record numbers of visitors are finding their way to your website.… read more →
It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Among other things you need… read more →
