July 3, 2019
Utilizing Natural Language Processing in the Health Insurance Industry
Our Senior Data Analyst Scott Brunstein explores why tools like Natural Language Processing can give health insurers a clear edge over their competitors.
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March 14, 2019
Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric
At this point, you should be a wizard (or wizardess) when it comes to troubleshooting PPC performance issues. Identifying root cause and pinpointing dimensions that…
February 12, 2019
Why is My PPC Performance Bad? Part II: How to Identify Poorly Performing Dimensions
By now, you’ve probably read Part I of this series: How to Identify Root Cause. You went through the steps, identified poorly performing accounts, campaigns,…
January 15, 2019
Why is My PPC Performance Bad? Part I: How to Identify Root Cause
By now you know that meeting business goals is essential for the growth of a company and an important way to ensure you are getting…