Lynn Langmade is an award-winning digital marketing leader who creates valuable content that drives demand, increases brand awareness, and inspires advocacy for B2B brands and then uses science to measure, test, and leverage what works for predictable revenue.
Digital & Performance Marketing | 11 mins
We let you in on 10 keyword tricks of the trade to help your PPC ads perform better, more efficiently, and get seen by the right prospects.
Digital & Performance Marketing | 10 mins
Regardless of the industry, we all strive for higher and higher return on investment — ROI — in our campaigns and other endeavors that drive…
Digital & Performance Marketing | 8 mins
Are you evaluating SEM agencies to fulfill all PPC campaign needs or debating bringing SEM campaign efforts in-house? Read on to learn what to consider!
Shopping and Ecommerce | 10 mins
For years, when it came to PPC, Google was effectively the only game in town. Sure, there were other ad networks, but none with Google’s…
AI & Machine Learning in SEM | 11 mins
If You’re Still Doing Manual Bidding, You’re Doing it All Wrong At its core, the idea behind automated bidding is a simple one: it’s a…
SEM & PPC | 9 mins
How to Prepare For and Survive Launches of Redesigned Websites Website redesigns often require reconstructing at least part of a site from scratch, which can…
SEM & PPC | 5 mins
The old production adage has held true for many generations. Faster, better or cheaper: you can only choose two. However, Google’s introduction of their new…
Digital & Performance Marketing | 9 mins
If you’re looking for new terms that can form the basis of your PPC campaigns, check out these 16 keyword research tactics.
SEM & PPC | 10 mins
Having trouble beating your competitors' sites in search results? Learn what SEM strategies they use with this playbook for crushing your competitors!
Shopping and Ecommerce | 12 mins
Whether you want to learn about Amazon’s advertising features or you’re ready to launch your first Amazon campaign, here’s everything you need to know.
AI & Machine Learning in SEM | 3 mins
If you’ve been searching for a comprehensive, intelligible introduction to machine learning that doesn’t read like it was written by Einstein for Einstein, we’re here…
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