As 2019 draws to a close, we take a look back and round-up the most popular blog posts written by our Customer Success Team this year.
Jenny Kay Pollock
Understanding and correctly implementing hybrid metrics can be the key to driving improved SEM outcomes. Here, we discuss how.
Google’s mobile search has a new look. They have rolled out a mobile search redesign with a black ad label replacing the previous green ad…
Societal and cultural developments over the last two decades have paved the way for paid online advertising to expand. In this article, we dive into the history of search engine marketing; how it came into existence and how it has developed into the billion-dollar industry it is today.