Courtney Danyel is a business writer covering digital marketing, marketing technology, techniques, and related topics. She has 8 years of experience as a professional writer and content marketing expert.
SEM & PPC | 8 mins
We dissect why targeting long-tail keywords is a great way to optimize ad spend and attract more paid search traffic back to your business.
AI & Machine Learning in SEM | 7 mins
Advertisers are investing in the latest PPC management tools, and PPC automation technology is more popular than ever. Here’s why it’s an essential part of a MarTech stack.
Digital & Performance Marketing | 8 mins
Accurate attribution is likely more important for search advertising than any other marketing initiative. PPC managers target hundreds or thousands of keywords to reach their…
SEM & PPC | 10 mins
Balancing your SEM budget is one of the major challenges of marketing management today. You put a lot of effort into PPC budget forecasting to…
SEM & PPC | 7 mins
Most PPC marketers today would agree that technology is the key to success in 2019 and beyond. Today, there are countless PPC martech tools available…
Audience bid modifiers offer untold opportunities to optimize paid search spend and drive improved revenue. Here’s everything you need to know about them.
Shopping and Ecommerce | 8 mins
Bing offers a huge opportunity for e-comm advertisers to reach new audiences and drive revenue. Here are 10 Bing Shopping optimization techniques.
Search Engine Marketing is a complex strategy that will only grow more challenging in the future. Businesses today use a variety of approaches to SEM…
Marketing Technology | 9 mins
There are many ways to approach Adwords automation with Google or third-party services. Here's an overview of the best solutions to optimize SEM strategy.
Shopping and Ecommerce | 9 mins
Employing Google Shopping has become a dominant advertising strategy for retail businesses in recent years. Early adoption was slow, but now Google Shopping ads make…
Customer Engagement | 8 mins
As a digital marketer, you know by now that not everything goes according to plan the first time around. Sometimes it takes trial and error.…
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