Courtney Danyel is a business writer covering digital marketing, marketing technology, techniques, and related topics. She has 8 years of experience as a professional writer and content marketing expert.
SEM & PPC | 7 mins
Social media platforms like Facebook, Instagram, and LinkedIn rely on audience data almost exclusively to help businesses target their aids, but it’s equally relevant for…
Digital & Performance Marketing | 6 mins
Google conversion tracking is the first and most widely used conversion tracking tool today. It’s popular because it integrates well with Google Ads so marketers…
AI & Machine Learning in SEM | 6 mins
We take a look at how AI-powered bidding algorithms make it possible to improve the efficiency of your spend and make targeted campaign decisions.
As more advertisers adopt intelligent bid management solutions for Google PPC, it will only become more crucial for success in 2019 and beyond. Here’s why.
AI & Machine Learning in SEM | 7 mins
It’s a looming fear in various industries that artificial intelligence will one day take over jobs, making human input obsolete. It’s true that search advertising…
AI & Machine Learning in SEM | 8 mins
In 2019, marketing automation isn’t an option, it’s a necessity if you want to keep up with the competition. According to Forrester research, spending on…
Google Ads metrics can reveal the true value of impression share to drive PPC performance above and beyond your goals. Here's how.
SEM & PPC | 8 mins
Dynamic search ads offer many additional benefits aside from just automating ad creation. Here’s how to maximize DSAs for peak performance.
PPC competition is a huge factor impacting advertising performance. Including paid search competitor analysis in your performance audit offers many new opportunities for campaign optimization.
AI & Machine Learning in SEM | 9 mins
Paid search automation has become increasingly popular in the past few years, striking a huge debate over the merits of manual versus automated bidding in…
Marketing Technology | 8 mins
In 2019, businesses are investing more in PPC performance marketing than ever before. Advertisers must constantly be on the lookout for ways to improve Adwords…
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