Courtney Danyel is a business writer covering digital marketing, marketing technology, techniques, and related topics. She has 8 years of experience as a professional writer and content marketing expert.
SEM & PPC | 4 mins
Personalization in advertising is critical to capturing and influencing customers. The realities of personalization, though, are not so simple. Here's why.
Customer Engagement | 4 mins
Improved insights into target audiences. Increased brand loyalty. We look at the business benefits that arise from tracking all customer interactions.
Marketing Technology | 5 mins
Now is the time for businesses of all shapes and sizes to seriously consider investing in a marketing intelligence platform. Here's why.
Digital & Performance Marketing | 5 mins
From increased targeting of local audiences to continued investment in brand awareness, we delve into how travel marketers can begin their coronavirus recovery.
Digital & Performance Marketing | 6 mins
Here we dissect a few key strategies you can start implementing to help your marketing program recover post-COVID-19.
From helping deliver personalized marketing experiences to improving customer retention, we take a look at the value of leveraging behavioral data.
Digital & Performance Marketing | 4 mins
New perspectives. Improved productivity. Financial savings. We explore why tapping into agency expertise is a surefire way to drive peak performance in digital marketing.
In this article, we discuss why Marketing Intelligence Platforms are today an essential ingredient in building a winning digital acquisition program.
A performance marketing agency can empower digital advertisers to deliver improved results in a great many ways. We explore exactly how.
Digital & Performance Marketing | 8 mins
From enhanced brand visibility to improved customer retention, we examine all the advantages of adopting an omnichannel marketing strategy.
SEM & PPC | 9 mins
We explore the most powerful and effective ways for travel marketers to reach their target audiences through paid search advertising in 2020 and beyond.
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