Andrew Park is a content marketing manager at QuanticMind. A UC Berkeley graduate and lifelong Bay Area resident, Andrew has done tours of duty in editorial, PR and marketing, and now works with the QuanticMind team to communicate the importance of data science and machine learning in digital advertising.
SEM & PPC | 6 mins
Gear up with new AdWords experience features to run more-successful promotions, target and segment prospective customers and enhance your PPC testing.
Digital & Performance Marketing | 2 mins
The world of online travel agencies (OTA) is already highly competitive, but OTA marketing strategy, in particular, is a challenging business.
SEM & PPC | 4 mins
PPC for the travel industry is important to drive more guests to use your services and to visit your destinations. Go beyond researching keywords!
SEM & PPC | 3 mins
The biggest paid search trends of 2017 include changes to AdWords budgets, attribution, expanded functionality for Google Shopping and PLAs, and more.
SEM & PPC | 2 mins
Why is paid search call tracking important? With the rise of mobile, click-to-call commerce potentially drives more than $1 trillion.
Shopping and Ecommerce | 7 mins
PLA query segmentation isn’t necessarily intuitive, but its results – cutting spend on non-converting head terms and driving sales – are worthwhile.
How are you preparing your SEM advertising for Black Friday campaigns? Arm yourself with these five fast facts to get more performance from your advertising
Digital & Performance Marketing | < 1 min
Watch our travel marketing trends 2017 webinar for full details and 5 actionable tactics to lift your digital marketing for travel right now.
SEM & PPC | 5 mins
SEM for B2B is a different space than consumer marketing. Here, we'll discuss some of the tactics and ad types you can use today in SEM for B2B.
Which AdWords attribution model is right for your business…and is choosing the right model the most important piece of the puzzle?
SEM & PPC | < 1 min
Learn how one travel leader used data science and machine learning to pull ahead of the competition in our full SEM for travel customer success story.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.