Your one-stop resource for all the latest performance marketing trends and innovations
Digital & Performance Marketing | 5 mins
Marketing dashboards pull data together from disparate sources, providing dynamic visualizations of performance in one single location.
Marketing Technology | 6 mins
In this article, we dissect a selection of the main benefits for marketers that come from using custom dashboards to improve KPIs and ROI.
Digital & Performance Marketing | 6 mins
We dive into some of the tangible costs that using repetitive manual reporting processes could have on your business operations.
How is marketing ROI going to look after COVID-19? Should businesses go back to following the same strategies or have we entered new territory?
Data consolidation can be challenging yet it’s easy to streamline your efforts by adhering to some key best practices. We delve into eight of them here.
SEM & PPC | 4 mins
A handy guide to the six different statistics found in the Auction Insights report that you can use to compare your performance with other advertisers.
Social Media Marketing | 3 mins
Are you looking to build or simply refresh your social media marketing strategy? Here are a few tips to help you get started.
Digital & Performance Marketing | 3 mins
Our Co-founder Brian Bird discusses offline conversion tracking and the importance of optimizing campaigns to metrics that define business performance.
Personalization in advertising is critical to capturing and influencing customers. The realities of personalization, though, are not so simple. Here's why.
Customer Engagement | 4 mins
Improved insights into target audiences. Increased brand loyalty. We look at the business benefits that arise from tracking all customer interactions.
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