REsource Center

Marketing & Digital Advertising Blog

A fusion of Basis Technologies' stories, best practices, and ad tech industry happenings.

Advertising on Snapchat: What Marketers Need to Know

Learn where Snapchat stands today, where its future may lead, and how advertisers can make the most of their Snapchat spend.

Read More
This is a block of text. Double-click this text to edit it.

Blog Posts

Scout: TV Advertising Tumult, the State of the US Ad Industry, and More

Generative AI regulation, target ROAS adjustment strategies, and more feature in this week's list of top digital marketing content.

Read More
School’s In: The New Rules for Successful Higher Education Marketing

Learn how higher ed marketers can mitigate enrollment declines and effectively market their virtual and online programs.

Read More
How to Fine-tune Your Target ROAS

Explore what a target ROAS strategy is, different target ROAS scenarios, and how to fine-tune your target ROAS to maximize returns.

Read More
Scout: Google’s First US Antitrust Case Kicks Off, Meta Considers a New Revenue Stream, and More

Chrome's new “Enhanced Ad Privacy” functionality and more feature in this week's list of top digital marketing content.

Read More
Quiz: Discover the Perfect Digital Advertising Read for You

Looking for a digital advertising read, but unsure where to start? Take our quiz and find your perfect advertising content match.

Read More
Convergent TV Advertising During in its Most Dramatic Season Yet

How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.

Read More
Innovations in Search and Social [August 2023]

Twitter’s name change, Google’s new ad features, TikTok’s commerce, and more feature in this month's list of search and social news.

Read More
The Importance of Trust in Financial Services Marketing

Dan Wilson, our VP of Client & Media Services, explores key aspects of digital trust in financial services marketing.

Read More
Programmatic Advertising 101: Conversion Tracking

What is conversion tracking, how does it work, and how will it be impacted the loss of third-party cookies in Chrome? Find out here.

Read More
1 2 3 179